Backed by Battery.
About the role
As the Account-Based Marketing (ABM) Manager for the Americas, you will play a key role in bringing Mendix's global ABM strategy to life across North America and Latin America. You'll partner closely with regional Sales, BDR, Customer Success, and Marketing teams to execute high-impact 1:1 and 1:few ABM programs that reflect the outstanding dynamics of the Americas region and accelerate account progression.
What they're looking for
- Demonstrated ability in B2B marketing, with experience in Account-Based Marketing, Field Marketing, Enterprise Marketing, or Demand Generation
- Experience developing and delivering marketing programs across the Americas region, with a strong understanding of enterprise buying behaviors and regional market dynamics
- Proven track record creating creative account engagement programs that help advance enterprise opportunities through the sales cycle
- Experience partnering closely with regional Sales, BDR, and Customer Success teams to execute coordinated account strategies
- Strong understanding of enterprise buying groups and how to engage technical, business, and executive customers
- Experience executing integrated marketing campaigns across digital, events, outbound, and executive engagement programs
More about this role
As the Account-Based Marketing (ABM) Manager for the Americas, you will play a key role in bringing Mendix's global ABM strategy to life across North America and Latin America. You'll partner closely with regional Sales, BDR, Customer Success, and Marketing teams to execute high-impact 1:1 and 1:few ABM programs that reflect the outstanding dynamics of the Americas region and accelerate account progression.
While aligned to a global ABM strategy, you will be responsible for regional execution, adapting messaging, campaigns, events, and experiences to meet local market needs while maintaining global consistency.
This is a phenomenal opportunity for a creative, strategic marketer who understands the diverse Americas landscape and enjoys developing innovative
Execute Mendix's global 1:1 and 1:few ABM strategy across the Americas region, adapting programs to regional priorities, customer needs, and market dynamics. Serve as the voice of the Americas region within the global organization, providing market insights, identifying regional opportunities, and helping evolve global programs based on customer and sales feedback.
Develop innovative account-based campaigns and experiences that...
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