MIDI Association Upcoming Events and Shows We'll be traveling the globe promoting MIDI 2.0 We inspire innovation What WE Do We are an all-volunteer, nonprofit trade association whose mission is [...].
About the role
Midi is looking for a VP of Commercial Marketing to own the strategy, execution, and results that establish Midi as a B2B powerhouse. This is not a support function — you are the executive accountable for the commercial marketing P&L, for the pipeline our enterprise partnerships depend on, and for the credibility of the Midi brand across the entire B2B landscape.
What they're looking for
- A demonstrated track record of owning a number — pipeline, revenue influence, LTV/CAC, or similar — and being able to speak concretely to how you moved it
- Deep understanding of the healthcare ecosystem, with direct experience marketing to and negotiating credibility with payers, employers, and health systems
- Experience owning and managing a significant marketing budget
- Proven success architecting and executing data-driven ABM strategies that penetrate large enterprise accounts and accelerate sales pipelines
- Executive presence: comfortable operating and influencing at the CMO/C-suite and board level, translating strategy into a story that lands with non-marketers
- A bias toward action — someone who moves from strategy to execution without needing to be pushed, and who treats ambiguity as something to resolve rather than escalate
More about this role
For generations, midlife women's health has been neglected. While roughly 2 million American women enter perimenopause or menopause every year, up to 75% of those who seek medical care walk away untreated—often because less than 20% of OB-GYN residency programs offer formal menopause training.
Most women come to Midi seeking relief from symptoms like hot flashes and poor sleep. But what they receive is comprehensive, whole-woman care. At Midi, we know that achieving the best health outcomes requires looking at the complete picture. Beyond symptom management, our clinical model proactively targets the critical health shifts happening under the surface—including cardiovascular health and cholesterol, bone density, thyroid function, and metabolic risks like pre-diabetes.
As the leading virtual care clinic dedicated to midlife health, Midi is scaling rapidly to meet this overdue demand. We are now onboarding 1,000 new patients every day and conducting 25,000 virtual visits per week. To ensure this high-standard care is accessible to all, Midi operates as a fully integrated partner across the broader healthcare ecosystem—collaborating closely with major health plans, employers, and...
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