Backed by Insight.
About the role
As Senior Director, AMER Integrated Marketing, you will develop and execute regional field marketing strategies, campaigns, and programs across the Americas, including the US, Canada, Latin America, and vertical industries. Reporting to the VP, Global Integrated Marketing, you will lead a team that drives demand generation, customer engagement, partner engagement, and revenue growth in partnership with Sales and cross-functional go-to-market teams.
What they're looking for
- Develop and implement regional field marketing strategies, campaigns, and programs that support business, sales, and marketing goals across the Americas
- Partner with Sales, Product Marketing, Digital and Web, Corporate Marketing, and other go-to-market teams to align marketing initiatives with business goals
- Build relationships with regional go-to-market and technology partners to deliver joint marketing initiatives and co-marketing programs
- Bring regional market trends, insights, and competitive context to identify opportunities for growth, content, and differentiation
- Manage the Americas field marketing budget, allocating resources to maximize return on investment
- Track and report on program and marketing performance, using data to optimize strategies and tactics
More about this role
The work people build is worth protecting, and it's harder to protect than it used to be. AI agents now move at machine speed with human-level access, and a small slip-up can become a very public one. We disrupt cybercriminal activity before that happens. We think fast, go big, and always demand more of ourselves. We work hard, deliver, and repeat. We grow with real determination and put success well within reach. We push each other to be better and expect to be pushed back, in a community built on respect, where everyone is counted. Work Protected.
As Senior Director, AMER Integrated Marketing, you will develop and execute regional field marketing strategies, campaigns, and programs across the Americas, including the US, Canada, Latin America, and vertical industries. Reporting to the VP, Global Integrated Marketing, you will lead a team that drives demand generation, customer engagement, partner engagement, and revenue growth in partnership with Sales and cross-functional go-to-market teams.
- Develop and implement regional field marketing strategies, campaigns, and programs that support business, sales, and marketing goals across the Americas.
- Lead and develop a team of...
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