Backed by Insight.
About the role
Mimecast is looking for a Senior Paid Media Manager to own and scale paid acquisition programs across key digital channels. Reporting into the Global Digital Marketing team, you'll drive full-funnel demand generation, cross-sell, and brand campaigns for security practitioners and buying-team decision-makers.
What they're looking for
- Plan, execute, and optimize paid media campaigns across Google, LinkedIn, Meta, and Reddit, from strategy through performance reporting
- Manage multimillion-dollar media budgets, with accountability for pacing, efficiency, and return on spend
- Manage agency partners and internal team members by setting briefs, reviewing outputs, and holding stakeholders to performance standards
- Build and present performance reports for senior stakeholders, translating channel data into business impact and strategic recommendations
- Partner with content, design, and demand generation teams on audience-specific ad creative and landing-page strategy
- Build and manage audience segments, retargeting pools, and account-based targeting lists with marketing operations, Sales, and Field teams
More about this role
Senior Paid Media Manager - hybrid role based in Lexington, MA or remote based in the US
The work people build is worth protecting, and it's harder to protect than it used to be. AI agents now move at machine speed with human-level access, and a small slip-up can become a very public one. We disrupt cybercriminal activity before that happens. We think fast, go big, and always demand more of ourselves. We work hard, deliver, and repeat. We grow with real determination and put success well within reach. We push each other to be better and expect to be pushed back, in a community built on respect, where everyone is counted. Work Protected.
Mimecast is looking for a Senior Paid Media Manager to own and scale paid acquisition programs across key digital channels. Reporting into the Global Digital Marketing team, you'll drive full-funnel demand generation, cross-sell, and brand campaigns for security practitioners and buying-team decision-makers. You'll manage significant media budgets, lead agency and internal relationships, and turn performance data into clear, actionable strategy across Google Ads, LinkedIn Ads, Meta Ads, Reddit Ads, display and retargeting, and 6sense Ads.
- Plan,...
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