Principal Product Marketing Manager - Go-To-Market

About the role

Mindtickle is moving from a market perception as a sales training and enablement platform to recognition as the AI-native revenue enablement platform, powered by ElevateOS. The product work is underway. The harder problem is market meaning: whether the market understands why any of this matters, why it matters now, and why Mindtickle is the company that should own it.

What they're looking for

• The company is sharper about what ElevateOS is. There is a clear market thesis, written down, and Product, Sales, CS, Analyst Relations, web, and the executive team works from it rather than around it
• The category language starts coming back to you. Analysts, customers, and competitors begin using the framing you introduced. This is the highest bar in the role and the one worth aiming at
• Every persona has a specific story. Pain, trigger, value proposition, proof, and objection handling exist for CRO, enablement leader, frontline manager, seller, buyer, and technical buyer, and Sales uses them directly in enterprise conversations
• No capability is described in capability language. Each product is expressed through buyer pain, business impact, and evidence
• The surfaces agree. Website, decks, demo, webinar, analyst pitch, and board narrative reinforce one story, and drift is caught in weeks rather than quarters
• The language is simple enough for travel. A handful of phrases about ElevateOS are repeatable by sellers, customers, analysts, and board members without a slide in front of them

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