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Product Marketing Manager

Motivity · Remote - Work from Home · Remote

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About Motivity

Founded and funded solely from research grants by the National Institute of Health (NIH), Motivity is the only cutting-edge electronic data collection software platform on the market for ABA and behavioral health. Backed by Five Elms Capital.

About the role

Motivity is looking for a Product Marketing Manager to own how our product is positioned, launched, and sold across a wide market, from solo BCBA-owned practices to national operators with 50+ locations and a formal procurement process.

What they're looking for

  • 3–5+ years in product marketing at a B2B SaaS/technology company, with launches you can walk us through: what you positioned, how you enabled the field, and what actually changed as a result
  • Strong writing. Much of this job is turning something complicated into a sentence a busy clinic owner understands on the first read
  • Proven experience working with AI tools to improve processes
  • Comfort owning ambiguity and sequencing your own work, as you’ll be the first person doing this job
  • Genuine interest in a domain with real regulatory and clinical weight (payer requirements, authorization utilization, documentation compliance, etc.)
  • The instinct to talk to customers directly and often, rather than positioning from a spreadsheet
More about this role

Motivity is looking for a Product Marketing Manager to own how our product is positioned, launched, and sold across a wide market, from solo BCBA-owned practices to national operators with 50+ locations and a formal procurement process.

This is our first dedicated product marketing hire. The role spans positioning and messaging, launch strategy, enablement, competitive intelligence, and customer insight, working closely with product, sales, and marketing to better communicate our unique approach and value we bring to the market.

The right person for this role is a strong writer who can turn a complex, regulated product into a sentence a busy clinic owner understands on the first read. They are comfortable owning scope and ambiguity, and they build positioning from direct customer conversations rather than from a spreadsheet.

  • Own how Motivity is positioned across a wide range of buyers — from a solo BCBA owner with three learners to a national operator with 50+ locations. Turn what our product does into what it means for a Clinical Director versus a CFO versus the RBT using it in session.
  • Build the category narrative for our move upmarket so enterprise buyers can answer...

Read the full posting on Motivity's site ↗

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