Moxie empowers individual entrepreneurs in launching, running, and growing their own independent MedSpas. The company helps clients thrive by providing the tools and expertise normally reserved only for the big chains. Backed by SignalFire.
About the role
Turn SEO from ad hoc tactics into a standardized, repeatable system. In your first three months, audit a representative sample of practices (launcher, operator, Enterprise), ship 2–3 fast, visible fixes, and design the SEO playbook/SOP — with SLAs, QA checkpoints, and a reporting cadence. By month six, you own the recurring SEO motion (GBP management, citations, on-page and technical audits, reporting) as a system that runs consistently across the full book of practices.
What they're looking for
- 5+ years of hands-on SEO, ideally managing SEO across many small or local businesses simultaneously — at an agency or in-house at a multi-location brand — not just one brand
- Depth across all four pillars: technical SEO (site speed, schema/structured data, crawlability), on-page/content SEO, local SEO (GBP, citations, Map Pack), and emerging GEO/AEO
- Fluency with the standard stack: GA4, Google Search Console, SEMrush or Ahrefs, Screaming Frog, and a local-SEO/citation platform such as BrightLocal, Whitespark, or Yext
- A systems thinker, not just a practitioner. You're energized by standardizing and scaling high-quality execution, reporting, and communication across hundreds of practices rather than hand-crafting one strategy at a time
- 1-3+ years managing or mentoring junior team members, ideally in a marketing or SEO context
- Comfort owning a service line end to end: setting strategy, defining SLAs and QA, and reporting impact in business terms — leads and revenue — not just rankings and traffic
More about this role
At Moxie, we empower ambitious aesthetic entrepreneurs to build profitable, independent practices—without burnout, overwhelm, or guesswork. In just a few years, we've grown from an idea to a global, remote-first team now supporting 700+ practices nationwide.
Our purpose is simple: to unlock sustainable success for aesthetic entrepreneurs, at every stage of their journey.
We're looking for a Senior Specialist, SEO to own SEO as a strategic service line for hundreds of independent med spa practices — setting the strategy, raising and standardizing execution quality across our full book of practices, building the systems and reporting that let that quality scale without proportional headcount growth and leading a team of 2 SEO specialists who execute the day-to-day work across the practice book.
You'll also be stepping into ground-floor ownership of how Moxie responds to the shift toward AI-driven search (GEO/AEO), defining our approach before most companies have figured theirs out.
SEO is one of Moxie's highest-leverage, lowest-cost-per-lead channels, but today it's delivered as a checklist of tactics, GBP hygiene, citations, on-page fixes, across our Enterprise, Gold, Silver, and...
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