Empathic is keeping humans safe in the AI era through automated tools and expert datasets that are rooted in psychology and powered by clinicians. Backed by Next Frontier Capital.
About the role
mpathic is seeking a Director of Product Marketing to own how we position, message, and equip our go-to-market teams to sell AI safety software and expert-led services. You will define what makes mpathic different for each audience we serve, and you will turn that into the playbooks, training, and materials that help Sales win and help customers understand the value. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Have [8+] years of experience in product marketing, sales enablement, or related go-to-market roles at a B2B software, AI/ML, or hybrid software-and-services company, including leadership experience
- Have built positioning and messaging for technical and complex products and sold into enterprise buyers
- Have owned a sales enablement function or program and can show how you measured its impact
- Can translate technical, scientific, or clinical concepts into clear value for different audiences
- Work collaboratively across Sales, Product, Customer Success, and Marketing, and respect clear ownership lines with peers
- Are comfortable with ambiguity in an early-stage, remote-first environment and happy to be both strategic and hands-on
More about this role
About the role
mpathic is seeking a Director of Product Marketing to own how we position, message, and equip our go-to-market teams to sell AI safety software and expert-led services. You will define what makes mpathic different for each audience we serve, and you will turn that into the playbooks, training, and materials that help Sales win and help customers understand the value.
This role includes traditional sales enablement and is deliberately separate from content marketing, communications, and PR, which are led by your peer. You will provide the messaging foundation and launch inputs that those teams build on; they will own content production, publishing, and media. The boundaries are spelled out below.
What you'll do
Own positioning and messaging
- Define positioning, value propositions, and messaging frameworks for the mpathic platform and our expert-led services across our core audiences: frontier AI labs, large enterprises building and deploying AI, and Life Sciences organizations.
- Develop buyer personas, ideal customer profiles, and use cases in partnership with Sales and Customer Success.
- Maintain competitive and market intelligence, including battlecards that...
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