Nanit lets parents track the health, wellness and development of their baby—from sleep and breathing to growth—delivering personalized insights and advice. Backed by GV.
About the role
We’re looking for an experienced Social Lead to define and drive Nanit’s organic social strategy, shaping how the brand shows up for parents across platforms and culture. This role requires a deep understanding of our audience, strong fluency in social performance, and a sharp read on trends, emerging formats, and conversations within parenting and beyond.
What they're looking for
- 6-8 years of experience leading organic social, social strategy, or content for a consumer brand or agency
- Deep expertise in Instagram and TikTok, with a strong understanding of platform behavior, trends, formats, and audience expectations
- Strong understanding of parents as an audience, including the needs, behaviors, tensions, and cultural conversations shaping modern parenthood
- A strong creative instinct with the ability to turn social trends, audience insights, and brand priorities into original content ideas
- Skilled at creating social content, including writing copy, developing concepts, shaping visual direction, and managing content through execution
- Strong understanding of social design principles, with basic Canva skills and the ability to create or adapt simple, polished social assets independently
More about this role
Nanit is moving families beyond overwhelm by transforming how parents understand their baby's early years. We combine advanced AI, real-world data from billions of sleep hours, and clinical expertise to deliver the clarity and confidence every parent deserves. Trusted by over one million families and backed by $125M in funding, we're building an entirely new category: predictive parenting intelligence.
Here, your work directly impacts millions of families. Our team of scientists, engineers, and parents is small but mighty - we share a mission to make early childhood easier, healthier, and more connected. If you want to work on technology that genuinely matters, join us.
We’re looking for an experienced Social Lead to define and drive Nanit’s organic social strategy, shaping how the brand shows up for parents across platforms and culture. This role requires a deep understanding of our audience, strong fluency in social performance, and a sharp read on trends, emerging formats, and conversations within parenting and beyond.
You’ll turn those insights into a clear content strategy, identifying what we talk about, where we show up, and how we engage our community. Working...
Browse similar: Startup jobs