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BAND - Product Marketing & Content Specialist

Naver U.Hub · Remote (US) · Remote

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About Naver U.Hub

네이버는 서비스, 기술, 지속가능성, 파트너십을 통해 사람과 기술을 연결합니다.

About the role

You'll be the connective tissue between what users actually need and how BAND talks about itself. You will independently conduct user and product research, uncover insight, and translate it into positioning, content, and campaigns—taking the work from a user interview all the way to a published, campaign-ready asset.

What they're looking for

  • Conduct user interviews and research to uncover needs, motivations, and pain points across new target segments
  • Synthesize user and product insights into clear takeaways for marketing, product, and partnership teams
  • Identify product gaps, use cases, and value propositions based on direct user feedback
  • Define user personas and segment-specific insights to guide messaging and go-to-market decisions
  • Directly reach out to potential users in new verticals who are not yet on BAND to understand their needs, workflows, and pain points
  • Combine direct outreach, user research, and competitive landscape analysis to form a complete picture of unmet needs in each vertical
More about this role

About NAVER U.Hub

NAVER U.Hub is the U.S. subsidiary of NAVER, a global internet technology company based in Los Angeles with offices in Seattle and Redwood City. Our teams across NAVER Search US, BAND, ThingsBook, and NAVER Ventures collaborate to advance AI, social media, and investment initiatives that build smarter and more connected experiences for global users.

About the Role

BAND, a leading group communication platform, is looking for a Product Marketing & Content Specialist who can turn user and product insight into messaging, content, and campaigns that help BAND grow into new segments—including faith communities, workplaces, franchise operators, and sports organizations.

You'll be the connective tissue between what users actually need and how BAND talks about itself. You will independently conduct user and product research, uncover insight, and translate it into positioning, content, and campaigns—taking the work from a user interview all the way to a published, campaign-ready asset.

You'll go where the data doesn't reach yet—talking directly to people outside BAND's current user base to uncover needs research alone can't surface, and turning that into a clear point of...

Read the full posting on Naver U.Hub's site ↗

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