Startups · AI

Sr. Marketing Operations Manager

Neo · Boston, MA - Remote Considered · Remote

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About Neo

See every app and control every action in real time. Neo prevents agentic threats across devices, browsers, identities, and applications. Backed by Bessemer, a16z and Lux.

About the role

We're hiring a Senior Marketing Operations Manager to build and own the foundation of our marketing engine. This is a highly technical, high-ownership role: you'll architect the marketing tech stack, define MQL scoring and lead lifecycle logic, manage system integrations, and ensure our data flows cleanly from first touch to closed-won. You'll report to the head of marketing and work closely with Sales, RevOps, and Finance.

What they're looking for

  • 5–8 years in Marketing Operations, Revenue Operations, or a closely related role in B2B SaaS
  • Expert-level experience with Marketo or HubSpot (certification preferred) and Salesforce CRM
  • Hands-on experience building or significantly rebuilding an MQL scoring model
  • Strong understanding of lead lifecycle design, funnel metrics, and attribution methodologies
  • Experience managing complex MAP-to-CRM integrations and third-party tool connections
  • Comfortable with SQL or working alongside data/BI teams to pull and validate data
More about this role

We're hiring a Senior Marketing Operations Manager to build and own the foundation of our marketing engine. This is a highly technical, high-ownership role: you'll architect the marketing tech stack, define MQL scoring and lead lifecycle logic, manage system integrations, and ensure our data flows cleanly from first touch to closed-won. You'll report to the head of marketing and work closely with Sales, RevOps, and Finance.

The right person is as comfortable in a MAP workflow builder as they are presenting pipeline attribution data to leadership.

  • Own, administer, and continuously improve the marketing tech stack — MAP, CRM, intent data, enrichment, and more
  • Evaluate, onboard, and integrate new tools as the business scales
  • Maintain data integrity across all systems: deduplication, normalization, and routing logic
  • Document all processes, workflows, and system configurations
  • Partner with IT and Security on procurement, SSO, and data compliance requirements
  • Design, implement, and iterate on behavioral and demographic MQL scoring models
  • Define and own the lead lifecycle: from raw inquiry through MQL, SAL, and SQL
  • Build and maintain lead routing and assignment rules in...

Read the full posting on Neo's site ↗

Marketing

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