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About the role
We're hiring a Senior Marketing Operations Manager to build and own the foundation of our marketing engine. This is a highly technical, high-ownership role: you'll architect the marketing tech stack, define MQL scoring and lead lifecycle logic, manage system integrations, and ensure our data flows cleanly from first touch to closed-won. You'll report to the head of marketing and work closely with Sales, RevOps, and Finance.
What they're looking for
- 5–8 years in Marketing Operations, Revenue Operations, or a closely related role in B2B SaaS
- Expert-level experience with Marketo or HubSpot (certification preferred) and Salesforce CRM
- Hands-on experience building or significantly rebuilding an MQL scoring model
- Strong understanding of lead lifecycle design, funnel metrics, and attribution methodologies
- Experience managing complex MAP-to-CRM integrations and third-party tool connections
- Comfortable with SQL or working alongside data/BI teams to pull and validate data
More about this role
We're hiring a Senior Marketing Operations Manager to build and own the foundation of our marketing engine. This is a highly technical, high-ownership role: you'll architect the marketing tech stack, define MQL scoring and lead lifecycle logic, manage system integrations, and ensure our data flows cleanly from first touch to closed-won. You'll report to the head of marketing and work closely with Sales, RevOps, and Finance.
The right person is as comfortable in a MAP workflow builder as they are presenting pipeline attribution data to leadership.
- Own, administer, and continuously improve the marketing tech stack — MAP, CRM, intent data, enrichment, and more
- Evaluate, onboard, and integrate new tools as the business scales
- Maintain data integrity across all systems: deduplication, normalization, and routing logic
- Document all processes, workflows, and system configurations
- Partner with IT and Security on procurement, SSO, and data compliance requirements
- Design, implement, and iterate on behavioral and demographic MQL scoring models
- Define and own the lead lifecycle: from raw inquiry through MQL, SAL, and SQL
- Build and maintain lead routing and assignment rules in...
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