Watch Netflix movies & TV shows online or stream right to your smart TV, game console, PC, Mac, mobile, tablet and more. Backed by IVP and Redpoint.
About the role
Run the always-on Kids & Family brand channel ecosystem across Netflix Family and Netflix Jr, spanning YouTube, TikTok, Instagram, Facebook, print, podcasts, web and email. On the strategy level, this involves staying current on best practices, algorithm shifts and what's working for kids and family audiences on each platform. Executionally, this means owning the programming, working with agency partners to execute, and making judgment calls grounded in audience behavior and data.
What they're looking for
- 7+ years of experience in kids and family marketing, with a meaningful portion in social and YouTube
- Deep familiarity with how kids and parents engage with entertainment across games, series, films and the platforms they use daily
- Comfortable owning always-on programming, channel strategy, and audience development across multiple platforms
- Strong YouTube knowledge - how the platform works for kids media, how to put quality and safety first, and how to build and sustain an audience over time
- Experience working with creative agencies, including briefing, reviewing creative, and managing timelines
- Strong analytical instincts. Able to pull meaningful insights and suggest action plans based on data
More about this role
At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.
We're looking for a strategic and creative Social Manager to lead title social strategy across Netflix’s Kids & Family offerings & lead our always on platform ecosystem.
We are looking for someone who understands both kids and their parents - how kids engage with media, how parents discover and decide what's worth their family's time, and how to reach both audiences wherever they actually are. They'll bring strong editorial judgment, a genuine point of view on what works in the kids and family space, and the ability to strategically connect the dots across slates and lines of business.
Run the always-on Kids & Family brand channel ecosystem across Netflix Family and Netflix Jr, spanning YouTube, TikTok, Instagram, Facebook, print, podcasts, web and email. On the strategy level, this involves staying current on...
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