NewsBreak is the best local source for news, videos, and information on safety, accidents, sports, business, celebrity updates, stock market trends, and more.
About the role
The efficiency at stake is in the eight figures annually, and it gates most other growth work. This role sits independently, not under the media-buying team — otherwise day-to-day campaign work will crowd it out.
What they're looking for
- Hands-on incrementality / geo-experiment experience is required — familiarity with the concept is not enough, you've designed and run them
- 4–8 years in marketing or growth analytics
- Fluent with MMPs, clear-eyed about attribution's limits, has built LTV models
- Strong SQL and Python
- Preferred: analytics support for $20M+ in annual spend
- Industry open — gaming, e-commerce, subscription, and fintech all transfer
More about this role
Founded in 2015, NewsBreak is the Content Intelligence platform shaping the future content economy. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information powered by advanced AI, recommendation systems, and adtech.
Recognized by Fast Company as #32 on the Top Workplaces for Innovators, we're proud to be Great Place to Work® certified and home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale.
Together, we reached unicorn status in 2021, and we remain committed to continuing this high-growth trajectory with the right team to fulfill our mission: building the infrastructure layer for content intelligence.
If you’re inspired to dream big, innovate fast, and make a difference, we’d love to hear from you! For more information, visit www.newsbreak.com/about
The team has never run a single incrementality test , and — for a hyper-local product — still bids uniformly nationwide. Meanwhile an automated bidding system is being built. Without a trustworthy incrementality signal, it will shift budget at machine speed toward whatever...
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