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Senior Performance Marketing Manager

News Break · Mountain View, California, United States · On-site

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About News Break

NewsBreak is the best local source for news, videos, and information on safety, accidents, sports, business, celebrity updates, stock market trends, and more.

About the role

The team has a Lead, and direction is well set — the agentic system is their initiative. But that same person also heads the part-time jobs vertical. Two significant roles, one person's bandwidth means the time available for paid growth is limited. Day-to-day operations are covered by a colleague who is new to growth — at this budget scale, incrementality judgment, bidding strategy, and experiment design sit beyond their current experience.

What they're looking for

  • 7+ years in app UA, having independently run $30M+ per year — small-budget experience doesn't transfer, this bar is firm
  • You can answer: “Given a system that reallocates budget automatically, how do you stop it from moving spend toward zero-incrementality inventory?”
  • You've cut spend that looked good in the dashboard but wasn't incremental
  • You design your own experiments, including power calculations and stopping rules
  • You've managed 4+ people, including at least one non-buying function (analytics, creative, or engineering)
  • Industry open
More about this role

Founded in 2015, NewsBreak is the Content Intelligence platform shaping the future content economy. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information powered by advanced AI, recommendation systems, and adtech.

Recognized by Fast Company as #32 on the Top Workplaces for Innovators, we're proud to be Great Place to Work® certified and home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale.

Together, we reached unicorn status in 2021, and we remain committed to continuing this high-growth trajectory with the right team to fulfill our mission: building the infrastructure layer for content intelligence.

If you’re inspired to dream big, innovate fast, and make a difference, we’d love to hear from you! For more information, visit www.newsbreak.com/about

The team has a Lead, and direction is well set — the agentic system is their initiative. But that same person also heads the part-time jobs vertical. Two significant roles, one person's bandwidth means the time available for paid growth is limited. Day-to-day operations are...

Read the full posting on News Break's site ↗

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