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About the role
Newsela is hiring a Senior Marketing Operations Analyst who can make a significant impact quickly. Reporting to the Director of Marketing Operations, this role will own key components of Marketing’s measurement, analytics, and reporting infrastructure, including reporting architecture, dashboard development and governance, advanced data modeling, multi-touch attribution, and KPI development and tracking.
What they're looking for
- Bachelor’s degree in Mathematics, Statistics, Computer Science, Analytics, or a related quantitative field, or equivalent practical experience
- Experience with Chili Piper, Salesloft, Google Ads, Meta Ads, LinkedIn Ads, or similar marketing and sales technology platforms
More about this role
Newsela is hiring a Senior Marketing Operations Analyst who can make a significant impact quickly. Reporting to the Director of Marketing Operations, this role will own key components of Marketing’s measurement, analytics, and reporting infrastructure, including reporting architecture, dashboard development and governance, advanced data modeling, multi-touch attribution, and KPI development and tracking. This role will partner cross-functionally with Marketing, Finance, and Operations to standardize reporting, strengthen data integrity, and expand visibility into marketing performance across the company
- Lead cross-functional alignment with Finance and Sales Operations to establish consistent reporting and auditing across the organization
- Own and architect full-funnel marketing reporting in Salesforce and Tableau, defining key performance indicators
- Define and standardize scalable, repeatable analytical processes and reporting methodologies across different tools.
- Establish KPIs and benchmarks to measure against for testing and as the foundation for future modeling
- Synthesize data across multiple platforms to provide holistic insights into marketing and business...
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