Supercharge your analytics and improve marketing outcomes with Newton, your team of marketing analytics agents. Backed by Bessemer.
About the role
As Principal Product Manager – Agentic Media Measurement, you will own the strategy, roadmap, and execution of Newton's measurement and insights platform—the analytical engine that proves media works and tells brands where to invest next. Your work will sit at the intersection of causal inference, Bayesian modeling, and modern AI, turning complex marketing science into products that deliver clear, defensible answers to the questions CMOs and media teams ask every day.
What they're looking for
- Lead the product vision and roadmap for Newton's agentic measurement offerings and models, spanning MMM, MTA, incrementality testing, and cross-channel insights
- Deeply understand customer measurement workflows through direct discovery, data, and experimentation, translate insights into clear product requirements and hypotheses
- Define how measurement intelligence feeds Newton's agentic capabilities, closing the loop between insights and autonomous media optimization
- Rapid-prototype new measurement features and insight experiences, demo them to customers weekly, and iterate relentlessly based on quantitative usage data and qualitative feedback
- Own the end-to-end product lifecycle—from concept to launch to iteration—tracking KPIs, model performance metrics, and usage analytics to inform prioritization
- Collaborate with marketing, sales, and customer success on positioning, packaging, and GTM plans that differentiate Newton's measurement story and accelerate adoption
More about this role
Newton Research is a fast-growing software start-up founded by repeat entrepreneurs and well-funded by blue chip venture capital firms. We are building the next generation of the closed loop media lifecycle, developing AI agents that leverage the latest in LLMs and generative AI with specialized knowledge. Our products generate actionable business insights for our customers and partners, assisting in each step of the media planning, buying and measurement lifecycle.
As Principal Product Manager – Agentic Media Measurement, you will own the strategy, roadmap, and execution of Newton's measurement and insights platform—the analytical engine that proves media works and tells brands where to invest next. Your work will sit at the intersection of causal inference, Bayesian modeling, and modern AI, turning complex marketing science into products that deliver clear, defensible answers to the questions CMOs and media teams ask every day.
You will lead the product direction for Newton's Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and cross-channel measurement capabilities, working hand-in-hand with our data science team to translate advanced statistical and causal AI...
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