Backed by Battery.
About the role
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What they're looking for
- Guide and hold accountable our external PR agency, setting clear priorities for editorial outreach, listicle inclusion and publisher relationships
- Pitch story angles, insights and data that help editors understand how ERGO NEXT serves small businesses, and make sure we're considered when publications refresh their recommendation lists
- Build a thought-leadership program, including LinkedIn publishing and media commentary from ERGO NEXT subject matter experts, to drive awareness and LLM citations
- Identify and prioritize the editorial content that shapes small business purchasing decisions, including mainstream media, trade media, buyer guides, product roundups and "best of" rankings
- Develop outreach strategies that secure and maintain placement in these high-intent recommendations
- Track how AI answer engines cite ERGO NEXT and competitors through earned media, and target the sources those engines draw from most
More about this role
Small business owners don't have a risk department. They spend their time and energy starting and growing a business. NEXT's mission is to help entrepreneurs thrive, and we're using AI to make business insurance simple, fast, and affordable enough that it never costs them a day of work.
We're an AI technology company that happens to also be a fully licensed insurance carrier. Because we're a full-stack carrier, AI isn't a layer bolted onto someone else's product. It's in the underwriting, the pricing, the classification, and increasingly in how the product itself gets built. We're rebuilding the core judgment loops of a hundreds-of-years old industry, and doing it with a lean team, which is exactly why AI matters.
We underwrite our own risk, build our own systems, and own the entire value chain, so the product decisions made here show up directly in what a customer pays and how fast they get covered. Since 2016 we've insured hundreds of thousands of small businesses across the country. As a subsidiary of Munich Re and ERGO, our growth is backed by the financial strength of one of the world's leading reinsurance and insurance groups.
We're hiring an Digital PR & Partnerships...
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