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Sr. Lifecycle Marketing Manager

Next Insurance · Boston, MA · On-site

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About Next Insurance

Backed by Battery.

About the role

If you believe that you have been the target of an interview/offer scam by someone posing as a representative of Next Insurance, please do not provide any personal or financial information. You can find additional information about this type of scam and report any fraudulent employment offers via the Federal Trade Commission's website ( https://consumer.ftc.gov/articles/job-scams ), or you can contact your local law enforcement agency.

What they're looking for

  • Design and launch onboarding journeys to educate and motivate newly appointed agents to activate with high velocity: first portal visit, first quote, and first purchase — fast
  • Collaborate with cross-functional teams including product, data, territory managers, and other areas of marketing to drive conversion
  • Build trust and celebrate milestones to foster customer relationship and loyalty
  • Leverage incentives to increase production and prevent at-risk agents from churning
  • Design winback programs to re-activate lapsed agents
  • Build and deploy automated programs, triggered engagements, and blast campaigns across channels of email, SMS, and direct mail
More about this role

ERGO NEXT's mission is to help entrepreneurs thrive. We’re doing that by building the only technology-led, full-stack provider of small business insurance in the industry, taking on the entire value chain and transforming the customer experience.

Simply put, wherever you find small businesses, you’ll find ERGO NEXT.

Since 2016, we’ve helped hundreds of thousands of small business customers across the United States get fast, customized and affordable coverage. We’re backed by industry leaders in insurance and tech, and we still have room to grow — that’s where you come in.

We are looking for an exceptional go-getter to join ERGO NEXT as Senior Lifecycle Marketing Manager to own the full journey for express agents — from activation through long-term retention.

In this role, you'll build and optimize the programs that turn newly appointed express agents into high-producing advocates for our business insurance products. You will combine deep customer knowledge with rigorous data analysis — and increasingly, AI-powered tools for segmentation, content generation, and predictive triggers — to design communications and experiences that move express agents through key milestones, reduce...

Read the full posting on Next Insurance's site ↗

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