Backed by Insight.
About the role
We're looking for an experienced and driven Integrated Marketing Manager to lead the go-to-market plan and programs for NMI's payment gateway, with a focus on generating pipeline, acquiring new ISO partners and increasing adoption across priority vertical markets.
What they're looking for
- 5-7+ years of B2B marketing experience, ideally in payments, fintech, SaaS, or enterprise technology
- A marketing or related business degree or equivalent
- Proven experience developing and executing integrated marketing strategies and campaigns that contribute to pipeline and revenue growth
- Experience with verticalized marketing, including developing market-specific positioning, messaging and go-to-market programs
- Strong understanding of B2B partner or channel-led business models. Experience marketing to ISOs, ISVs, PayFacs or other payments audiences is highly desirable
- Experience working closely with sales and demand generation teams on lead management, account targeting, sales enablement and pipeline acceleration
More about this role
We're looking for an experienced and driven Integrated Marketing Manager to lead the go-to-market plan and programs for NMI's payment gateway, with a focus on generating pipeline, acquiring new ISO partners and increasing adoption across priority vertical markets.
In this role, you'll develop and execute integrated marketing strategies that bring together demand generation, content, digital, channel, sales and product marketing. A key part of the role will also be developing a verticalized marketing approach for markets such as parking, transit, EV charging and healthcare, making NMI's gateway proposition more relevant to the specific needs, use cases and audiences within each market.
ISOs will be the primary audience, alongside vertical specific ISVs and software providers.
This is both a strategic and hands on role. You'll identify where the biggest opportunities lie, build the marketing strategy and work across teams to turn it into campaigns that deliver measurable pipeline and revenue impact.
NMI, a global leader in payment technologies, allows software and sales professionals to deliver payment innovations to their clients without having to build payment expertise in house....
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