Backed by Battery.
About the role
Relay's performance marketing team runs one of the most analytically sophisticated paid programs in the SMB fintech space — operating across paid search, paid social, affiliate, CTV, and direct mail with a $2-3M monthly budget. Your mission: make every dollar work harder, build the measurement infrastructure to prove it, and grow a team that can execute at the pace Relay moves.
What they're looking for
- 8+ years in performance marketing or paid media , with at least 2 years managing a team, ideally at a high-growth SaaS, fintech, or subscription business
- You've owned a multi-million dollar monthly paid media budget and can walk through how you've allocated across channels, how your thinking evolved, and what you'd do differently
- You are an expert in attribution — you can walk through an incrementality test you've designed, a media mix model you've commissioned, or an attribution debate you've settled. You don't accept last-click as an answer
- Deep hands-on fluency in at least two of: paid search, paid social, CTV/programmatic, or affiliate — with working knowledge across the rest
- You've driven acquisition into both PLG and sales-assisted funnels and understand how channel mix, creative, and landing experience need to flex depending on which motion you're feeding
- Strong communicator who can translate channel data into business narrative — you've made a budget ask to a CFO or CEO that landed
More about this role
Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.
Relay's performance marketing team runs one of the most analytically sophisticated paid programs in the SMB fintech space — operating across paid search, paid social, affiliate, CTV, and direct mail with a $2-3M monthly budget. Your mission: make every dollar work harder, build the measurement infrastructure to prove it, and grow a team that can execute at the pace Relay moves.
Own Relay's full paid media portfolio — paid search, paid social, affiliate, CTV, linear TV, and direct mail. Set channel strategy, budget allocation, and performance targets across brand and performance objectives. Hold the team accountable to both.
Directly manage and develop a team of performance marketers , owning hiring, leveling, performance management, and growth pathways...
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