Backed by Battery.
About the role
We're looking for a Manager, Influencer Marketing for Relay's influencer marketing program. This is a player/coach role: you'll lead the team while continuing to personally own our most strategic creator relationships and the highest-stakes campaigns.
What they're looking for
- You have 8+ years of experience in influencer or creator marketing roles (including at least 2 years as a people manager), ideally in a high-growth SaaS or fintech environment
- You have a proven track record of pioneering non-obvious creator partnerships—you can walk us through deals you've built outside your category's predictable lane and tell us exactly why they worked
- You've built a creator program from a smaller team into a scaled function
- You bring strong storytelling and creative concepting instincts, you've personally shaped story arcs on creator campaigns, not just briefed and approved, and you can point to pieces of content you helped develop and articulate what made them land
- You have demonstrated experience building both top-of-funnel and conversion creator motions, and the measurement infrastructure each requires—you can walk us through a brand-lift study and a payback analysis you've run
- You're a dedicated leader and mentor, passionate about growing others, giving thoughtful feedback, and empowering your team to take ownership
More about this role
Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.
We're looking for a Manager, Influencer Marketing for Relay's influencer marketing program. This is a player/coach role: you'll lead the team while continuing to personally own our most strategic creator relationships and the highest-stakes campaigns. You will own the influencer marketing function end-to-end—strategy, team, budget, performance, and roadmap—setting the bar for what great looks like, hiring and developing the team that delivers against it, and building the systems that let the program scale without losing craft.
The program you'll inherit is real and productive—your team is running campaigns today, generating conversions, and growing creator relationships across the SMB landscape. The right candidate is a senior leader who has built a...
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