Deploy AI agents for insurance and finance with built-in governance. Automate claims, customer support, and operations with compliant, scalable AI. Backed by Lightspeed and South Park Commons.
About the role
Notch empowers brands to grow their business through next-gen autonomous customer experience. We’re looking for an ABM Lead to set the vision, strategy, and execution for our marketing efforts, focusing on demand-gen, sales enablement, and ABM marketing. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Develop and execute a full-funnel demand generation strategy for mid-market and enterprise accounts
- Design and manage ABM campaigns targeting key accounts in strategic verticals
- Partner with sales to define ideal customer profiles (ICPs), account lists, and personalized plays
- Implement lead scoring, segmentation, and nurturing to move prospects efficiently down the funnel
- Build and own a content strategy focused on thought leadership, use cases, and customer success
- Launch webinars, virtual events, and campaigns that educate and convert
More about this role
Notch empowers brands to grow their business through next-gen autonomous customer experience. We’re looking for an ABM Lead to set the vision, strategy, and execution for our marketing efforts, focusing on demand-gen, sales enablement, and ABM marketing.
We’re looking for a Demand Generation & ABM Lead to own our B2B marketing funnel from awareness to pipeline. You’ll be responsible for designing and executing account-based marketing programs, inbound content strategies, and multi-channel campaigns that drive high-quality leads and revenue growth. This role is perfect for a hands-on, data-driven marketer who loves experimenting across channels, aligning with sales, and turning creative ideas into measurable results.
As the Demand Generation & ABM Lead, you will build and scale our demand generation function from the ground up. You'll own the strategy and execution of demand generation and account-based marketing (ABM) programs to attract, engage, and convert high-value accounts, specifically targeting VP level and executive leadership of mid-market and enterprise opportunities across multiple industries.
Reporting to the CPO & Co-Founder, you'll build the demand generation team,...
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