Backed by Sequoia, Founders Fund and Redpoint.
About the role
As the Community-Led Growth Senior Specialist , you'll build acquisition inside communities Nu doesn't own — WhatsApp and Telegram groups, Reddit threads, diaspora forums — where access is earned, not bought, and where most channels have no native attribution. Once inside these spaces, you'll turn community and cultural insight into content, channel activation, and outreach that drives acquisition, activation, engagement, retention, and referral — always through organic, test-and-learn methods.
What they're looking for
- Demonstrated track record contributing to attribution workarounds for channels with incomplete or no native tracking. This is a hands-on execution role
- Is comfortable operating without clean data. Makes calls with proxy evidence and mixed-method reasoning, and runs a disciplined test-and-learn cadence rather than waiting for perfect attribution
- Cultural fluency across LatAm and/or EU audiences, particularly expat, diaspora, and global-professional segments. Prior experience with global expansion companies or community-led growth companies is a differentiator
- Strong influence skills, able to represent the marketing point of view to Product and Analytics stakeholders, and make the case for channel and content calls as a senior individual contributor
- Fluency in English is mandatory. Proficiency in Portuguese and/or Spanish is a strong advantage. Nice to have: French, German, or Italian
- Strategic Acumen: Links the growth-hacking workstream's near-term channel bets to Nu Global's broader expansion strategy, and helps the Growth PM and stakeholders see that connection too
More about this role
Nu serves more than 140 million customers, guided by a mission to fight complexity and empower people. The company has been leading an industry transformation through innovative products and human-centered services.
Proprietary technology and data at scale power Nu’s digital platform, built to promote financial access, advancement, and transparency. Its business model thrives on customer love and lower costs, feeding a flywheel of growth and profitability.
Visit our Institutional Page
As the Community-Led Growth Senior Specialist , you'll build acquisition inside communities Nu doesn't own — WhatsApp and Telegram groups, Reddit threads, diaspora forums — where access is earned, not bought, and where most channels have no native attribution. Once inside these spaces, you'll turn community and cultural insight into content, channel activation, and outreach that drives acquisition, activation, engagement, retention, and referral — always through organic, test-and-learn methods.
You will work as the marketing counterpart to a Growth Product Manager. You own community strategy, native content, and channel activation, particularly in social and other hard-to-track spaces where the...
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