Backed by Sequoia, Founders Fund and Redpoint.
About the role
As the Senior Media Specialist - Marketing (US), you will drive Nu's paid media strategy in the US, translating business goals into full-funnel media plans across digital and offline channels, and helping build the measurement infrastructure needed to prove what's working.
What they're looking for
- Experience: 6–9 years in paid media or performance marketing, including hands-on ownership of multi-channel campaigns across national and regional/local levels
- Technical Expertise: Deep hands-on experience across digital platforms (Google, Meta, TikTok, programmatic/DSPs, and others) and offline channels (TV, OOH, direct mail, radio), with fluency in ROI, ROAS, CPA, and other core media and marketing metrics
- Agency & Platform Management: Proven experience managing external media and creative agencies, plus direct working relationships with media platforms themselves, including scoping, performance accountability, and budget oversight
- Communication: Strong influence skills, able to represent the media point of view to marketing, finance, and analytics stakeholders as a senior individual contributor
- Languages: Fluent or native English required. Portuguese and/or Spanish preferred
- Strategic Acumen: Links near-term paid media bets to Nu's broader US growth strategy, and helps stakeholders see that connection too
More about this role
Nu serves more than 140 million customers, guided by a mission to fight complexity and empower people. The company has been leading an industry transformation through innovative products and human-centered services.
Proprietary technology and data at scale power Nu’s digital platform, built to promote financial access, advancement, and transparency. Its business model thrives on customer love and lower costs, feeding a flywheel of growth and profitability.
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As the Senior Media Specialist - Marketing (US), you will drive Nu's paid media strategy in the US, translating business goals into full-funnel media plans across digital and offline channels, and helping build the measurement infrastructure needed to prove what's working. This role exists to help Nu grow efficiently and profitably in a market that's still early — you'll be one of the first people building the paid media engine for the US from the ground up, working independently to stand up the building blocks that don't yet exist.
You will propose, build, implement, optimize, and measure paid media campaigns end to end, operating in a test-and-learn model to find the most efficient paths to reach...
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