Backed by Sequoia, Founders Fund and Redpoint.
About the role
We are looking for a Senior Staff Product Designer (IC8/IC9) to join the Digital Assets team in Palo Alto. You will be the lead design voice for a genuinely new category: making digital assets — Bitcoin, Ethereum, Solana, and stablecoins — as simple, accessible, and trusted as a debit card swipe.
What they're looking for
- Consumer instincts over crypto fluency. Deep domain experience in crypto is not the point here — and can even work against you. If your instinct is to explain custody models or gas fees to a customer, this is not the seat
- Mobile expertise is a must-have. There is no desktop app in Brazil, effectively no web. Strong recent mobile work is non-negotiable, and a primarily B2B or enterprise background is a hard fit
- Zero-to-one experience. You have designed products that did not exist before, where there were no references to copy, and you thrived in the ambiguity
- A product marketing mindset. You care about the words, the positioning, and how it feels — not just the design elements. Our touchstone is "a thousand songs in your pocket," decided before the product was designed
- The ability to hide complexity. You have made something complicated feel obvious and delightful. Products that resonate with us: Cash App, Apple, the Tesla app, Duolingo, Wise, Revolut
- Fintech experience is a plus, never a requirement. We will teach you the compliance, legal, and regulatory ropes. What we cannot teach is the instinct to dream a magical experience first
More about this role
Nu serves more than 140 million customers, guided by a mission to fight complexity and empower people. The company has been leading an industry transformation through innovative products and human-centered services.
Proprietary technology and data at scale power Nu’s digital platform, built to promote financial access, advancement, and transparency. Its business model thrives on customer love and lower costs, feeding a flywheel of growth and profitability.
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We are building open money and open financial services — not "crypto."
The Digital Assets team at Nubank is reimagining how a financial services platform can use blockchain technology to solve real problems for real people — without ever making customers think about the blockchain at all. We have deliberately renamed ourselves from Crypto to Digital Assets, and we have effectively banned the word "crypto" internally. We do not do crypto for crypto's sake. We do blockchain banking.
The reference point is Apple Pay. It runs on cryptography, public and private keys, and secure tokenization inside a secure enclave. Apple never says any of that. It says "on device," and "it just works." That is the...
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