Instantly connect with local buyers and sellers on OfferUp! Buy and sell everything from cars and trucks, electronics, furniture, and more. Backed by a16z.
About the role
We’re looking for a hands-on paid acquisition marketer to own the day-to-day operation of our consumer media channels across Meta, Google and YouTube, TikTok, Snap, and emerging paid tests. This is a role for someone who can build and QA a campaign themselves, spot a performance shift before it becomes a problem, and explain what changed without hiding behind a dashboard.
What they're looking for
- Own daily and weekly paid-channel operations across Meta, Google/YouTube, TikTok, Snap, and new platform tests
- Translate growth strategy and budget allocations into executable media plans by channel, market tier, objective, audience, and campaign type
- Build, traffic, and maintain campaigns, including targeting, bidding, budgets, naming conventions, UTMs, placements, creative mapping, and launch QA
- Monitor and optimize performance across CPI, CPM, CTR, CVR, install volume, reach, frequency, geo performance, and creative fatigue
- Deliver first-pass channel diagnostics: what changed, why we believe it changed, and what action should follow
- Keep budgets pacing cleanly and surface risks, opportunities, and material variances early
More about this role
OfferUp believes all value starts local. Our marketplace makes it easier for people and businesses to find more of what they need, right where they are—from great deals and secondhand finds to local services, rentals, jobs, and new customers.
We’re building the next chapter of OfferUp, and Consumer Marketing has an important job to do: create future demand, capture existing demand efficiently, reactivate people who already know us, and connect our investment to our strongest local marketplaces.
We’re looking for a hands-on paid acquisition marketer to own the day-to-day operation of our consumer media channels across Meta, Google and YouTube, TikTok, Snap, and emerging paid tests.
This is a role for someone who can build and QA a campaign themselves, spot a performance shift before it becomes a problem, and explain what changed without hiding behind a dashboard.
You’ll turn our broader growth strategy into clean, consistent execution: media planning, campaign setup, trafficking, pacing, optimization, platform QA, testing, troubleshooting, and weekly channel diagnostics.
The sweet spot is someone who can live inside the platforms without getting trapped at platform...
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