Discover a new kind of soda made with plant fiber and prebiotics. Non-GMO, gluten-free, paleo, and vegan, with high fiber and 2-5g of sugar. Enjoy a variety of delicious, refreshing and classic flavors.
About the role
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What they're looking for
- 5+ years of brand management experience, preferably within CPG, with a track record of independently executing campaigns and marketing strategies with excellence
- Strong analytical and problem-solving skills, with a data-driven approach to developing recommendations and making decisions
- Full proficiency in marketing principles, brand management, digital marketing and market analysis, with a developing area of subject-matter expertise
- Strong communication and interpersonal skills, with the ability to collaborate effectively and build alignment across functions and levels
- Experience leading small projects end-to-end and managing workstreams within cross-functional initiatives, coordinating stakeholders toward shared goals
- Ability to thrive in a fast-paced, dynamic environment, work independently with minimal guidance, manage multiple priorities and take ownership of deliverables
More about this role
At OLIPOP, we’re on a mission to positively impact consumer health at scale. And we’re doing it through something simple: soda. But not just any soda, a new kind of soda: one that’s delicious, refreshing, and actually good for you.
This mission is deeply personal for our CEO, Co-Founder, and Formulator, Ben Goodwin. Like many of us, Ben grew up consuming the Standard American Diet: lots of soda and processed foods that prioritized convenience over nutrition. But at 14, he took his health into his own hands. After making significant changes to his nutrition and exercise, he lost 50 pounds and saw a transformation in his energy, mood, and emotional clarity.
Those changes sparked a deep curiosity about the connection between nutrition and health. Ben became a relentless student of the gut microbiome and the ways it supports overall wellness. The more he discovered, the more passionate he became about finding credible, science-backed ways to make consumer health accessible to everyone.
The mission was clear. The vehicle? Less so. After exploring the possibilities, Ben landed on an unexpected yet familiar choice: soda. It was something he loved as a kid, and he knew millions shared...
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