Know where you stand with onX, the most accurate GPS mapping tech for outdoor enthusiasts featuring land ownership maps that work offline. Backed by Bessemer.
About the role
While we move quickly, we’re not a scrappy start-up. We operate with clear goals, structure, and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift, data shapes how we evolve as our business, products, and the world around us change.
What they're looking for
- Own the lifecycle conversion funnel for onX Hunt - D7 and D30 conversion, free-to-paid upgrade, and lapsed-user reactivation - and be accountable for moving those numbers
- Self-serve insights in Amplitude, synthesize learnings into clear, testable hypotheses, and apply propensity models and behavioral segmentation to reach the right user, at the right time, with the right message
- Self-serve your own experiment analysis and results readouts, communicating outcomes - including honest caveats and null results - to stakeholders and leadership
- Use AI (Claude and similar tools) to build repeatable skills, agents, and workflows that automate campaign production and analysis - scaling personalization well beyond what manual effort allows
- Look for opportunities to embed AI as a repeatable co-pilot in daily workflows by integrating experimentation into real work, and continuously refining its use with sound judgment and validation
- Mentor junior lifecycle marketers on experimentation rigor and AI-enabled workflows, and champion shared standards for how the team runs and documents tests
More about this role
We’re a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and inspire confidence to get out and go further.
We’re a high-growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job. As the world changes around us, we adapt - continuously evolving how we build, prioritize, and deliver.
Our business moves quickly, and there’s real opportunity to shape what we build next. Each of our verticals - Hunt, Offroad, Backcountry, and Fish - is at a different stage of maturity, which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.
We operate with an experimentation mindset, continually iterating and improving how we solve problems. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing human judgment with technology to increase quality, speed, and impact.
Our impact comes to life through the products we build, in the stories of our customers, and in our...
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