Know where you stand with onX, the most accurate GPS mapping tech for outdoor enthusiasts featuring land ownership maps that work offline. Backed by Bessemer.
About the role
While we move quickly, we’re not a scrappy start-up. We operate with clear goals, structure, and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift, data shapes how we evolve as our business, products, and the world around us change.
What they're looking for
- Directly own research and exploration of third-party data, including identifying, evaluating, and prioritizing new external data sources to expand coverage and unlock new capabilities
- Partner closely with Product, Design, Engineering, and Content to prioritize the content roadmap and define requirements (data model, schema and UX) that turns content strategy into shipped product
- Own the measurement and analysis of content’s impact on customer behavior, conversion and ROI, and utilize those insights to inform strategic direction
- Represent Offroad's content and data roadmap, priorities, and risks to product and cross-functional leadership
- Collect and channel market trends, customer feedback, and research to continuously sharpen content and data priorities as the Offroad product evolves
- Look for opportunities to embed AI as a repeatable co-pilot in daily workflows by integrating experimentation into real work, and continuously refining its use with sound judgment and validation
More about this role
We’re a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and inspire confidence to get out and go further.
We’re a high-growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job. As the world changes around us, we adapt - continuously evolving how we build, prioritize, and deliver.
Our business moves quickly, and there’s real opportunity to shape what we build next. Each of our verticals - Hunt, Offroad, Backcountry, and Fish - is at a different stage of maturity, which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.
We operate with an experimentation mindset, continually iterating and improving how we solve problems. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing human judgment with technology to increase quality, speed, and impact.
Our impact comes to life through the products we build, in the stories of our customers, and in our...
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