Backed by Greylock, Insight and Khosla.
About the role
We are hiring a Lifecycle Lead to build the company-wide owned-channel capability that helps teams reach businesses with relevant, timely, and trustworthy experiences. This senior, hands-on leader will set the small and medium business lifecycle strategy, partner with Engineering to build the orchestration and deployment platform, and establish the operating model that allows teams across the company to launch and improve evergreen programs safely at scale.
What they're looking for
- 10+ years of experience in lifecycle, CRM, retention, growth, product marketing, or marketing technology, ideally in a global B2B business serving self serve small businesses, enterprises, and developers
- A track record of building and scaling lifecycle tooling or platforms with Engineering for multiple teams, products, audiences, or markets
- Strong technical and product fluency across event and identity models, data pipelines, APIs, segmentation, triggering, decisioning, experimentation, and deployment systems, coding experience is not required
- Deep campaign and journey craft, with experience designing evergreen programs that move users from message to product value and durable behavior
- Strong experimentation and measurement judgment, including incrementality, holdouts, cohort quality, retention, and lifetime value—not just delivery or click metrics
- Experience creating operating models, governance, templates, and quality standards that increase organizational velocity without creating channel chaos
More about this role
The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering.
We are hiring a Lifecycle Lead to build the company-wide owned-channel capability that helps teams reach businesses with relevant, timely, and trustworthy experiences. This senior, hands-on leader will set the small and medium business lifecycle strategy, partner with Engineering to build the orchestration and deployment platform, and establish the operating model that allows teams across the company to launch and improve evergreen programs safely at scale.
You will sit at the intersection of platform, product, and campaign strategy. You will partner with Engineering, Product, Data Science, and Analytics on the underlying systems, and with Product Marketing Managers and other client teams to design journeys that help new, active, and returning businesses reach value and build...
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