Backed by Greylock, Insight and Khosla.
About the role
We are seeking a Lifecycle Marketing Manager to build, own, and lead lifecycle programs for SMB advertisers at OpenAI. This is a zero-to-one opportunity to establish the strategy and programs that guide businesses from initial interest and their first campaign to sustained success and growth.
What they're looking for
- Experience building lifecycle programs for SMB advertisers or self-serve advertising platforms
- Track record launching onboarding and education programs that accelerate first campaign creation and repeat spend
- Experience connecting email, in-product messaging, retargeting, and sales engagement into coordinated customer journeys
- Experience using holdout tests and cohort analysis to measure incremental retention and revenue impact
- Hands-on experience establishing behavioral triggers, automation, and measurement for new lifecycle programs
- Experience applying AI to improve personalization, content development, and campaign analysis
More about this role
OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways.
The SMB Ads Marketing team is building this opportunity from the ground up. We define how businesses discover OpenAI’s advertising platform, become successful advertisers, and grow their investment over time. Working closely with Product, Ads Engineering, Data Science, and Sales, we combine customer insight, rigorous experimentation, and fast execution to turn early opportunities into scalable growth.
We are seeking a Lifecycle Marketing Manager to build, own, and lead lifecycle programs for SMB advertisers at OpenAI. This is a zero-to-one opportunity to establish the strategy and programs that guide businesses from initial interest and their first campaign to sustained success and growth.
You will set the lifecycle strategy, own the program roadmap and performance goals, and lead delivery from customer insight and journey design through launch, measurement, and iteration. Combining behavioral...
Browse similar: AI jobs · AI startup jobs · Startup jobs · Remote jobs · San Francisco Bay Area