The AI-powered platform trusted by 2,000+ cities, counties, and state agencies to connect finance, permitting, procurement, public works, and more. High-performance government starts here. Backed by a16z.
About the role
As a Senior Growth Marketing Specialist at OpenGov, you're a full-stack marketer—owning the complete go-to-market lifecycle for products, features, and campaigns. You'll develop positioning and messaging, craft integrated demand gen programs, build enablement collateral, execute launches, and measure impact. From strategy through execution, you'll combine storytelling and data to drive pipeline and establish OpenGov as the AI and ERP leader for state and local governments.
What they're looking for
- Core Experience
- 5+ years of B2B or B2G marketing experience, ideally in SaaS or high-growth environments
- Proven track record developing and executing multi-channel campaigns that drove measurable pipeline results
- Strong writing and editing skills, provide examples of campaign copy, content, or messaging that moved the needle
- Experience with or demonstrated ability to own product positioning, GTM strategy, launches, or messaging development
- Hands-on proficiency with Marketo, Salesforce, and marketing automation, comfort with analytics and translating data into insights
More about this role
OpenGov is the leader in AI and ERP solutions for local and state governments in the U.S. More than 2,000 cities, counties, state agencies, school districts, and special districts rely on the OpenGov Public Service Platform to operate efficiently, adapt to change, and strengthen the public trust. Category-leading products include enterprise asset management, procurement and contract management, accounting and budgeting, billing and revenue management, permitting and licensing, and transparency and open data. These solutions come together in the OpenGov ERP, allowing public sector organizations to focus on priorities and deliver maximum ROI with every dollar and decision in sync. Learn about OpenGov’s mission to power more effective and accountable government and the vision of high-performance government for every community at O penGov.com .
As a Senior Growth Marketing Specialist at OpenGov, you're a full-stack marketer—owning the complete go-to-market lifecycle for products, features, and campaigns. You'll develop positioning and messaging, craft integrated demand gen programs, build enablement collateral, execute launches, and measure impact. From strategy through execution,...
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