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Manager, Lifecycle Marketing (R13983)

Oportun · Remote - MX · Remote

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About Oportun

Get quick, affordable personal loans between $300 and $10,000. Or, put your savings on auto. Your goals are our goals. Backed by Greylock, CRV and IVP.

About the role

Are you a data-driven lifecycle marketer with a passion for customer engagement and the technical chops to strengthen and scale customer lifecycle marketing capabilities? We're looking for a Lifecycle Marketing Manager to join our powerhouse team and lead lifecycle strategy and execution across Oportun's product ecosystem and key member moments.

What they're looking for

  • 5+ years of experience in lifecycle, CRM, retention, or customer engagement marketing
  • Hands-on experience building and optimizing lifecycle programs using Iterable or a similar marketing automation platform such as Braze, Marketo, or Salesforce Marketing Cloud
  • Strong knowledge of multi-channel lifecycle execution across email, push, SMS, in-app messaging, segmentation, automation, personalization, and deliverability
  • Strong technical proficiency with HTML, CSS, and dynamic scripting or templating languages such as AMPscript, Handlebars, Liquid, or similar
  • Proven experience improving lifecycle performance through automation, segmentation, personalization, and structured experimentation
  • Experience partnering with technical teams on event-based triggers, data requirements, integrations, customer data flows, or platform capabilities
More about this role

Oportun (Nasdaq: OPRT) is a mission-driven financial services company that puts its members' financial goals within reach. With intelligent borrowing, savings, and budgeting capabilities, Oportun empowers members with the confidence to build a better financial future. Since inception, Oportun has provided more than $22.7 billion in responsible and affordable credit, saved its members more than $2.5 billion in interest and fees, and helped its members set aside an average of more than $1,800 annually.

Are you a data-driven lifecycle marketer with a passion for customer engagement and the technical chops to strengthen and scale customer lifecycle marketing capabilities? We're looking for a Lifecycle Marketing Manager to join our powerhouse team and lead lifecycle strategy and execution across Oportun's product ecosystem and key member moments. You will define and execute programs across email, push, SMS, in-app, and emerging channels to drive activation, engagement, retention, product adoption, and long-term customer value.

You are responsible for both strategy and execution. This includes prioritizing lifecycle initiatives across products, ensuring campaigns run reliably, and...

Read the full posting on Oportun's site ↗

Marketing

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