Startups · AI

Vice President, Influencer Marketing

Orchestra · New York, New York OR Los Angeles, CA · On-site

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About Orchestra

Orchestra evaluates production work, improves the models behind it, and trains specialist models your team owns. Backed by Y Combinator.

About the role

Small Girls PR is looking for a VP of Influencer and PR with 10+ years of experience to manage overarching strategy and client relationships, concept novel initiatives that drive social virality and press headlines, manage deliverables for integrated campaigns, as well as oversee a team of talented junior staffers. This role will work with a wide range of creative and innovative brands across food & beverage, wellness, consumer tech, and more

What they're looking for

  • Push teams and clients toward breakthrough thinking, identifying white space opportunities and transforming insights into ownable, conversation-driving campaigns that generate measurable business impact
  • Serve as a senior strategic advisor to clients, setting vision, KPIs, success frameworks, and measurement standards
  • Operate as a primary senior point of contact for clients and interagency partners, cultivating executive-level relationships built on trust, strategic counsel, and long-term partnership growth
  • Lead cross-disciplinary integration across Experiential, Paid Media and Press teams ensuring campaigns are cohesive, insight-driven, and performance-oriented
  • Oversee team structure and resourcing across accounts, mentoring junior team members while fostering a high-performance culture
  • Serve as an internal and external thought leader, shaping agency POVs, staying ahead of evolving industry trends, and elevating SGPR’s positioning within influencer marketing and PR
More about this role

Small Girls PR is looking for a VP of Influencer and PR with 10+ years of experience to manage overarching strategy and client relationships, concept novel initiatives that drive social virality and press headlines, manage deliverables for integrated campaigns, as well as oversee a team of talented junior staffers. This role will work with a wide range of creative and innovative brands across food & beverage, wellness, consumer tech, and more

There is no one-size-fits-all for an SGPR client which means your career will be further enriched with meaningful and diversified experience. We've taken on the main stage at CES, announced Esusu as one of the first Black-owned tech unicorns, cheered on the powerful women of the WNBA with a well known ticketing platform, helped pet owners communicate with their dogs through a psychic for Rover, and piloted influencer marketing programs for B2B brands. This team concepted “Ring’s Great Ghost Search,” a lighthearted campaign calling on consumers to capture ghosts on their home cameras. By enlisting Stranger Things star Finn Wolfhard and an array of comedic influencers to participate, the campaign drove mass awareness and broad positive...

Read the full posting on Orchestra's site ↗

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