OTR Capital provides transportation solutions, transportation factoring, brokerage factoring, Elevate Capital fuel card, client portal, mobile app, BOLT instant payment, fuel advance, lumper advance, and safety score monitor. Backed by Summit Partners.
About the role
OTR Solutions is an innovator in the transportation industry providing a suite of factoring, fuel, and business management focused solutions. We help new and established companies get fast access to the funds they need for daily operations. As a Private Equity backed FinTech company, we are looking to grow our best-in-class financial organization. OTR has been recognized as a “Top Workplace” by the Atlanta Journal-Constitution since 2016!
What they're looking for
- Own demand generation strategy and campaign planning across products, audiences, and growth initiatives, translating revenue and pipeline goals into actionable marketing strategies
- Lead the planning, development, launch, and optimization of integrated campaigns across paid media, email, website, content, partnerships, and emerging channels
- Provide strategic direction and support to Demand Generation team members executing campaigns, establishing clear priorities, requirements, testing plans, and measures of success
- Own performance across the funnel, using lead quality, conversion, acquisition cost, pipeline, and revenue data to identify opportunities and recommend optimizations
- Manage paid media and campaign budgets, evaluating channel efficiency and adjusting investment based on performance and growth opportunities
- Develop audience, lifecycle, nurture, and testing strategies that improve engagement and conversion, applying learnings across future campaigns
More about this role
OTR Solutions is an innovator in the transportation industry providing a suite of factoring, fuel, and business management focused solutions. We help new and established companies get fast access to the funds they need for daily operations. As a Private Equity backed FinTech company, we are looking to grow our best-in-class financial organization.
OTR has been recognized as a “Top Workplace” by the Atlanta Journal-Constitution since 2016!
OTR Solutions is looking for a data-driven, hands-on Demand Generation Manager to lead integrated marketing programs that generate qualified demand, accelerate pipeline, and contribute to revenue growth.
Reporting to the Director of Demand Generation, this role will own demand generation strategy across paid media, email, website, content, partnerships, and other acquisition channels. You’ll work closely with members of the Demand Generation team and cross-functional partners across Sales, Product, Technology, and Marketing to translate business goals into measurable growth programs.
This is a hands-on leadership role for a marketer who is equally comfortable setting strategy, guiding campaign execution, digging into performance data, testing new...
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