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About the role
We are seeking a Lifecycle Marketing Automation Specialist dedicated to supporting supply-side growth by building, optimizing, and scaling communication journeys for our Host community. In this role, you won't just monitor existing flow, you will actively design, build, and deploy data-driven campaigns across the entire host lifecycle: driving initial lead acquisition, nurturing prospective hosts into qualified opportunities, guiding them through activation, and securing long-term retention.
What they're looking for
- Audience Segmentation & Data Verification: Working knowledge of SQL (or platform segmentation engines) to query audience tables, validate host event data, and build targeted segments
- Dynamic Content & Personalization: Practical experience using scripting languages (such as Liquid syntax, AMPscript, or basic JavaScript) to apply conditional logic and render personalized content
- Email Template & HTML Troubleshooting: Functional knowledge of HTML/CSS to make edits, update layouts, and troubleshoot responsive email templates across devices
- A/B Testing Expertise: Experience in A/B testing and the ability to interpret results to drive improvements
- Prioritization Skills: Ability to manage multiple tasks and deadlines in a fast-paced and dynamic environment
- Stay Updated on Trends: Knowledge of multi-channel marketing trends and best practices to stay ahead in a competitive industry
More about this role
We are seeking a Lifecycle Marketing Automation Specialist dedicated to supporting supply-side growth by building, optimizing, and scaling communication journeys for our Host community. In this role, you won't just monitor existing flow, you will actively design, build, and deploy data-driven campaigns across the entire host lifecycle: driving initial lead acquisition, nurturing prospective hosts into qualified opportunities, guiding them through activation, and securing long-term retention. Utilizing our core stack and Segment, you will bridge marketing operations and technical execution to build multi-channel experiences across email, SMS, push notifications, and in-app messaging.
We are looking for a hands-on, detail-obsessed builder who understands how lifecycle marketing touches every stage of the host journey. While you keep the big picture in mind, you thrive in the tactical details that make campaigns succeed. You are a strong team player who excels in a highly collaborative environment, partnering closely with cross-functional teams to ensure campaigns align with broader business goals.
As a hands-on Specialist, you focus on practical execution. You can take a campaign...
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