About the role
Own conversion rate optimization : Turbo-charge conversion rates across our self-serve and sales journeys, from the homepage to pricing to demo request. You will move the numbers that matter, including web conversion rate, sign-ups, and inquiry-to-pipeline. Run the web experimentation program : Design, prioritize, and ship A/B, multivariate, and split-URL tests across pandadoc.com. You will own the full lifecycle from hypothesis to analysis to rollout, and you will keep every test statistically sound.
What they're looking for
- You are experiment-obsessed and hypothesis-driven. You start with data, you size the opportunity before you build, and you kill tests that do not work
- You are fluent in statistics and skeptical of noisy wins. You understand significance, power, sample size, and guardrail metrics, and you defend a result before you ship it
- You are curious about how AI agents read and act on the web. You see the shift to agentic traffic as an opportunity to own, not a threat to manage
- You are self-sufficient and proactive. You do not wait for permission to propose a better page, a sharper test, or a cleaner measurement plan
- You communicate results clearly. You can walk an engineer through your test design and a VP through your revenue impact in the same afternoon
- 3-5 years in conversion rate optimization, experimentation, or growth, preferably in B2B SaaS
More about this role
You will own conversion rate optimization and the web experimentation program for our self-serve and sales journeys. You will turn traffic into pipeline and revenue through sharp hypotheses, clean test design, and decisions backed by trustworthy data. This is a hands-on role on the Web Experience Team, inside Marketing.
We are making a bold bet: agents are becoming real users of our platform, preparing and orchestrating agreements for our customers, and our website has to win for both audiences.
You will partner closely with the Web Experience Manager on personalization strategy, with the Growth Team on shared experiments, our Sales Team on pipeline expansion, and with the SEO Team on LLM conversion. You will be a key stakeholder in website experimentation tooling and craft our experimentation methodology.
Own conversion rate optimization : Turbo-charge conversion rates across our self-serve and sales journeys, from the homepage to pricing to demo request. You will move the numbers that matter, including web conversion rate, sign-ups, and inquiry-to-pipeline.
Run the web experimentation program : Design, prioritize, and ship A/B, multivariate, and split-URL tests across...
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