Paraform | The #1 Agentic Hiring Platform & Recruiter Marketplace. Backed by Felicis.
About the role
Existing customers do more on the platform — more roles posted, more candidates submitted, more referrals Lifecycle programs become a top pipeline source within 12 months
What they're looking for
- 3-5+ years of B2B SaaS lifecycle, customer marketing, or growth marketing experience
- Hands-on builder of lifecycle infrastructure — you've designed the logic, not just executed someone else's playbook
- Strong analytical chops — comfortable with cohort analysis, funnel diagnosis, and A/B testing
- Sharp writing — can take a brief and turn it into copy that converts
- Comfort operating in ambiguity with minimal infrastructure
More about this role
As Growth Marketing Manager, you will own how Paraform engages, retains, and grows users across both sides of our marketplace — companies hiring and recruiters fulfilling roles. You'll design and run the programs that turn signups into active customers, active customers into power users, and power users into advocates.
This is a high-impact, hands-on role. You'll partner closely with the VP of Marketing, Product, Sales, and Customer Success to build the lifecycle infrastructure that drives activation, retention, and expansion.
New users activate faster and reach value sooner
Existing customers do more on the platform — more roles posted, more candidates submitted, more referrals
Lifecycle programs become a top pipeline source within 12 months
The marketing team has a clear system for moving users through the funnel, with continuous improvement
Own end-to-end CRM lifecycle strategy across onboarding, activation, adoption, retention, and expansion — for both companies and recruiters
Design and run lifecycle programs including re-engagement, email nurture, referral, win-back, and churn mitigation
Build and own the referral program end-to-end, including incentive design, trigger...
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