Paraform | The #1 Agentic Hiring Platform & Recruiter Marketplace. Backed by Felicis.
About the role
As Product Marketing Lead, you will own how Paraform shows up in the market. You'll set positioning for our platform, define how we win across our two-sided audience of companies and recruiters, and build the foundation for a world-class product marketing function. You will partner closely with the VP of Marketing, founders, Product, and Sales to ensure we have sharp positioning, differentiated messaging, and disciplined go-to-market execution as we scale through Series C and beyond.
What they're looking for
- 5+ years of product marketing experience at a B2B SaaS company
- Proven track record owning positioning and messaging for a complex B2B product — category narrative, not just feature-level launches
- Experience leading end-to-end product launches with measurable impact on pipeline, adoption, or revenue
- Exceptional writing and storytelling skills — can take a technical product and turn it into clear narrative for web, sales, and exec audiences
- Strong sales partnership instincts — track record building enablement that moves win rates
- Deep customer curiosity — you learn from sales calls, customer interviews, and market research
More about this role
As Product Marketing Lead, you will own how Paraform shows up in the market. You'll set positioning for our platform, define how we win across our two-sided audience of companies and recruiters, and build the foundation for a world-class product marketing function.
You will partner closely with the VP of Marketing, founders, Product, and Sales to ensure we have sharp positioning, differentiated messaging, and disciplined go-to-market execution as we scale through Series C and beyond.
You will start as a hands-on individual contributor and build the PMM team over time.
Paraform has a clear, opinionated narrative in the recruiting and talent market
Sales wins more deals because of sharp positioning and enablement
Product launches are orchestrated, strategic, and drive measurable adoption
The PMM function becomes a force multiplier across the company
Define Paraform's category narrative — developing differentiated positioning across our key personas (talent leaders, founders, recruiters)
Own persona depth and segmentation by company size, vertical, and agency type to inform targeting and messaging
Translate product capabilities into clear buyer value and continuously refine messaging...
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