ParentSquare is a rapidly growing Santa Barbara-based company that’s changing the way schools and parents communicate every day. Backed by Kleiner Perkins Caufield & Byers.
About the role
We are looking for an exceptionally organized and dynamic Marketing Events Manager to be the driving force behind our entire events strategy. You will be the sole owner of all local, regional, and national events, turning strategic event participation into measurable lead generation and brand awareness.
What they're looking for
- Strategic Research: Proactively research and recommend new external trade shows and conferences targeting key audiences: Public Information Officers (PIOs), Chief Technology Officers (CTOs), and Superintendents
- Budget Management: Own and meticulously manage the overall trade show and events budget to ensure cost-efficiency
- Hands-On Travel: Travel to at least 2 key marketing events per year to provide on-site support, and evaluate our processes and strategies firsthand
- Pre- & Post-Event Marketing: Provide hands-on marketing support, driving pre-event lead generation campaigns and post-event follow-up coordination
- Impact Analysis: Capture and meticulously track event leads in our CRM dashboard to calculate the ROI for each event and the overall impact of our marketing efforts
- Association Coordination: Work with national school leadership organizations (e.g., CoSN, ISTE, NSPRA) and their local/state chapters, as well as regional education service agencies
More about this role
We are looking for an exceptionally organized and dynamic Marketing Events Manager to be the driving force behind our entire events strategy. You will be the sole owner of all local, regional, and national events, turning strategic event participation into measurable lead generation and brand awareness.
This role requires a proactive approach, impeccable execution, and the ability to work independently to manage a high volume of logistical demands. You will be a key player in bridging the gap between our marketing and sales teams, ensuring every event delivers maximum ROI.
This is a high-volume, high-impact role where you will own the full event lifecycle from research to ROI analysis.
- Total Ownership: Manage all logistics for 70+ contracted events per year , including trade shows, conferences, and virtual events. This includes: tracking deadlines, registration, booth selection, payment, organizing materials, swag, shipping, and travel arrangements.
- Strategic Research: Proactively research and recommend new external trade shows and conferences targeting key audiences: Public Information Officers (PIOs), Chief Technology Officers (CTOs), and Superintendents.
- Budget...
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