ParentSquare is a rapidly growing Santa Barbara-based company that’s changing the way schools and parents communicate every day. Backed by Kleiner Perkins Caufield & Byers.
About the role
We're looking for a Senior Product Marketing Manager who will own the market strategy for Attendance Plus . You'll go deep on the chronic absenteeism problem itself—the research, the district budget cycles, the competitive landscape—and use that expertise to shape where Attendance Plus goes next.
What they're looking for
- Has at least 8 years of product marketing experience, with meaningful ownership of strategy, positioning, and go-to-market for a specific product or line of business
- A proven track record of rapidly scaling a new product line through a complex expansion motion that reaches new buyers within existing customer accounts
- Brings exceptional drive, high standards, and a winning mindset, with the ability to earn executive sponsorship while building adoption among frontline stakeholders
- Has a track record of using customer, market, and competitive insight to influence product or business decisions
- Has strong storytelling and written communication skills and can turn complex customer problems and product capabilities into simple, differentiated narratives
- Experience with win/loss analysis, customer research, and translating qualitative insight into clear recommendations
More about this role
We're looking for a Senior Product Marketing Manager who will own the market strategy for Attendance Plus . You'll go deep on the chronic absenteeism problem itself—the research, the district budget cycles, the competitive landscape—and use that expertise to shape where Attendance Plus goes next.
You'll own positioning and messaging for the entire attendance line, translate the needs of attendance clerks, counselors, and district administrators into a narrative that resonates through the whole buying committee, and make the call on which capabilities deserve a full go-to-market push versus a quiet rollout. You'll partner directly with the Attendance product and leadership team on packaging, pricing, and competitive strategy for the line.
Success in this role means the market understands why Attendance Plus is different, our go-to-market teams know how to win attendance conversations, and customer and competitive insights consistently shape what we build and how we take it to market. You'll be accountable not just for launches but also for helping to grow Attendance Plus as a business.
- Own the market strategy for Attendance Plus
- Own positioning and messaging for Attendance...
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