Parspec offers an AI-powered platform that streamlines product selection, quoting, and submittal processes for sales agents and distributors in the construction supply chain. Backed by Innovation Endeavors.
About the role
Parspec is looking for an ABM Specialist to build and run our account-based marketing engine. Our market is concentrated: a defined universe of MEP distributors and rep agencies, each with a knowable buying committee. That makes this one of the purest ABM problems in B2B — the accounts are identifiable, the personas are consistent, and the sales team is hungry for air cover. You will own the programs that turn named accounts into qualified pipeline, working directly with the Head of Marketing and Sales leadership.
What they're looking for
- 3-5+ years of B2B SaaS demand generation or ABM experience, specifically within early-stage (Series A/B) AI, enterprise software, construction tech, or similar environments
- You have personally run account-based programs that produced pipeline and can speak precisely to the numbers: accounts targeted, engagement rates, spend, CPL, MQL-to-SQL conversion, and pipeline generated. You know your own numbers cold
- Working understanding of B2B buying committees and how to sequence touchpoints against different personas — this is the core of the role
- Expert-level "doer" who builds their own campaigns on LinkedIn, Google Ads, and HubSpot without needing an agency or large team
- Hands-on HubSpot operator: you have personally built lead scoring models, routing workflows, nurture sequences, and reporting dashboards
- Experience running event-driven demand: target account lists, pre-show outreach, post-event follow-up to pipeline
More about this role
Parspec is building the AI and digital infrastructure for the construction materials supply chain. Construction is a $15 trillion industry, yet the systems that underpin the buying and selling of materials remain fragmented, manual, and disconnected. Distributors and rep agencies rely on spreadsheets, PDFs, phone calls, and siloed tools to find new products and quote and manage projects — creating delays, errors, and margin erosion across the supply chain.
Parspec is an AI-native platform that powers how construction products are discovered, bought, and sold. Trusted by more than 300 MEP distributors and rep agencies, Parspec helps project-driven businesses bid faster, win more work, and operate more profitably.
Founded in 2021 and headquartered in San Mateo, California, Parspec has raised $31 million from leading deep-tech and construction-technology investors.
Parspec is looking for an ABM Specialist to build and run our account-based marketing engine.
Our market is concentrated: a defined universe of MEP distributors and rep agencies, each with a knowable buying committee. That makes this one of the purest ABM problems in B2B — the accounts are identifiable, the personas are...
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