PDI Technologies helps fuel wholesalers and convenience retailers increase business productivity, profitability, loyalty, and security by Connecting Convenience. Backed by Insight.
About the role
As Senior Manager, Revenue Generation Marketing, you will lead PDI’s revenue and demand generation programs — directly owning paid media, ABM, lead management, and the demand/revenue engine — developing and executing strategies that convert top-of-funnel interest into qualified pipeline and revenue growth. You are accountable for full-funnel performance and pipeline and revenue outcomes overall, ensuring programs ladder effectively into demand.
What they're looking for
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
- 8+ years of progressive B2B marketing experience, with significant experience in demand generation, revenue marketing, growth marketing, or related disciplines
- 2+ years of experience leading and developing marketing professionals
- Demonstrated experience transforming or significantly evolving a revenue or demand generation function, including improving processes, programs, measurement, and business impact
- Proven success developing and executing integrated demand generation strategies that generate qualified pipeline and contribute to revenue growth
- Strong understanding of the B2B buyer journey, funnel management, lead lifecycle, segmentation, nurturing, and conversion strategies
More about this role
At PDI Technologies, we empower some of the world's leading convenience retail and petroleum brands with cutting-edge technology solutions that drive growth and operational efficiency. By “Connecting Convenience” across the globe, we empower businesses to increase productivity, make more informed decisions, and engage faster with customers through loyalty programs, shopper insights, and unmatched real-time market intelligence via mobile applications, such as GasBuddy. We’re a global team committed to excellence, collaboration, and driving real impact. Explore our opportunities and become part of a company that values diversity, integrity, and growth.
Role Overview
As Senior Manager, Revenue Generation Marketing, you will lead PDI’s revenue and demand generation programs — directly owning paid media, ABM, lead management, and the demand/revenue engine — developing and executing strategies that convert top-of-funnel interest into qualified pipeline and revenue growth. You are accountable for full-funnel performance and pipeline and revenue outcomes overall, ensuring programs ladder effectively into demand. You will be responsible for evolving and optimizing the revenue generation...
Browse similar: Startup jobs