About Pear Suite Pear Suite is an early-stage digital health company building software for community-based care. Backed by Techstars.
About the role
As Community Marketing Specialist, you'll own the development of Pear Suite's Community Health Worker (CHW) community across the entire customer lifecycle, from acquisition and activation to retention and engagement. You'll collaborate closely with Product, Customer Success, and Sales to create meaningful experiences for CHWs, the community-based organizations (CBOs) they work within, and the payers and healthcare organizations we partner with.
What they're looking for
- Develop and execute acquisition strategies across organic, referral, partnership, influencer sourcing, and paid channels
- Grow strategic segments aligned with business priorities, including Community Health Workers (CHWs), community-based organizations (CBOs), payers, and healthcare organizations
- Manage CHW sourcing initiatives and optimize acquisition performance through data-driven insights
- Monitor market trends, competitor activity, and community health behaviors to continuously improve acquisition strategy
- Partner with Marketing Communications to build and optimize activation, education, and retention strategies across the CHW journey
- Manage CRM lifecycle campaigns in HubSpot to onboard, activate, educate, and re-engage CHW customers
More about this role
About the role
As Community Marketing Specialist, you'll own the development of Pear Suite's Community Health Worker (CHW) community across the entire customer lifecycle, from acquisition and activation to retention and engagement. You'll collaborate closely with Product, Customer Success, and Sales to create meaningful experiences for CHWs, the community-based organizations (CBOs) they work within, and the payers and healthcare organizations we partner with.
What you'll do
Community Growth & Acquisition
- Develop and execute acquisition strategies across organic, referral, partnership, influencer sourcing, and paid channels
- Grow strategic segments aligned with business priorities, including Community Health Workers (CHWs), community-based organizations (CBOs), payers, and healthcare organizations
- Manage CHW sourcing initiatives and optimize acquisition performance through data-driven insights
- Monitor market trends, competitor activity, and community health behaviors to continuously improve acquisition strategy
Customer Engagement & Lifecycle Marketing
- Partner with Marketing Communications to build and optimize activation, education, and retention strategies across the CHW...
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