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Creative Director, Growth

Pelago · New York, NY · On-site

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About Pelago

Pelago pairs AI-led access with licensed clinicians to treat substance use, mental health, and behavioral addictions, backed by 16 peer-reviewed studies. Backed by Y Combinator.

About the role

Own the creative system behind how Pelago acquires members: Pelago is hiring a Creative Director, Growth to own the full creative arc of our member acquisition funnel - from campaign concept through shipped execution. Reporting to the Head of Growth, this is a true player-coach role where design is your primary craft and campaign concepting is what elevates it into strategy.

What they're looking for

  • 6+ years of creative experience, including at least 2 years in a lead or director role setting creative direction
  • Experience managing or directing a creative or content function, with direct reports preferred
  • Strong hands-on design execution across email, landing pages, direct mail, and digital campaigns
  • A portfolio demonstrating both strategic campaign thinking and high-quality execution
  • Data-driven creative instincts, with experience measuring performance and optimizing for conversion
  • Experience using AI tools within a creative workflow
More about this role

Pelago is the leading specialty substance use care provider, built on the belief that effective treatment means matching care intensity to what each member actually needs rather than defaulting to the most expensive intervention. Our programs guide members through every stage of the substance use spectrum, from unhealthy habits to active use disorders, delivering personalized treatment for tobacco, alcohol, opioid, cannabis, and stimulant use based on individual health, habits, genetics, and goals.

With Sona, our voice-first AI Mental Health Specialist, Pelago now applies that same clinically-driven model to mental health, pairing deep clinical expertise with technology to expand access without compromising care quality. We believe technology should make clinical care more precise and more human, not replace the judgment behind it.

Pelago has scaled to helping hundreds of employers and health plans and has already helped more than 750,000 members better manage their substance use. If you're passionate about AI and making an impact on the health of others, join us and make it happen!

Own the creative system behind how Pelago acquires members: Pelago is hiring a Creative Director,...

Read the full posting on Pelago's site ↗

Growth

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