Backed by Battery and Sapphire.
About the role
Software is being written faster than ever, and AI coding agents are accelerating how teams build and ship. Novus is Pendo's answer to what happens after software ships: helping fast-moving teams understand what is actually happening in their products and where to focus next. This is a new product, in a new category, for an audience Pendo has not traditionally sold to before: product engineers and application owners building AI-native software.
What they're looking for
- 7+ years of marketing experience with real ownership of positioning and narrative for a product or category at the individual contributor level
- Proven ability to drive a launch, repositioning, or category story end to end, including the writing and strategic thinking behind the work
- Strong content instincts, with the ability to create crisp narratives, sharp positioning documents, and launch materials that audiences actually engage with
- Active, practical fluency with AI tools such as Claude, ChatGPT, or similar, with evidence that AI has meaningfully changed how you work and what you ship
- High bias to action, with a track record of shipping, gathering feedback, iterating, and filling gaps without waiting for perfect information
- Ability to translate technical depth into clear, compelling messaging without oversimplifying a novel product
More about this role
Software is being written faster than ever, and AI coding agents are accelerating how teams build and ship. Novus is Pendo's answer to what happens after software ships: helping fast-moving teams understand what is actually happening in their products and where to focus next. This is a new product, in a new category, for an audience Pendo has not traditionally sold to before: product engineers and application owners building AI-native software.
As Lead Product Marketing Manager for Novus, you are the marketing lead and GTM owner for the product. You own the narrative, positioning, demand strategy, community presence, launch moments, and early commercial outcomes end to end. This is a 0-to-1 role for someone who can write the playbook, execute it hands-on, and drive clarity across product, sales, marketing, and leadership.
This is a remote role in the US. We have offices in San Francisco, CA, Raleigh, NC, or New York, NY.
- Narrative and positioning: Own the messaging, positioning, and talk tracks for Novus, including the breakthrough narrative, category story, and positioning documentation. Keep product, sales, marketing, and leadership aligned as the product and market evolve.
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