Backed by Index, Kleiner Perkins and NEA.
About the role
We're looking for a Partner Marketing Manager to own the design and execution of joint marketing programs with Plaid's partners. This role is responsible for translating business objectives into clear GTM plans — covering propositions, launches, campaigns, enablement, and performance measurement — and acting as the primary marketing contact for strategic partners across key segments, including AI, Enterprise, and Creditprimary marketing contact for partners across key product areas.
What they're looking for
- 6–8+ years of relevant B2B marketing experience, including roles focused on partner or channel marketing
- Proven ability to influence partner marketing leadership teams and align on joint objectives and priorities
- Experience shaping joint messaging with partners and translating product positioning into partner-ready content
- Demonstrated ability to measure and improve ROI of marketing investments through an indirect/partner business model
- Deep understanding of the partner channel funnel, sales cycle, and product lifecycle
- Strong cross-functional skills with the ability to align stakeholders across partnerships, product marketing, product, and communications
More about this role
We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Seattle, Washington D.C., Raleigh, London, and Amsterdam.
Plaid’s go-to-market Partnerships team drives growth by building and scaling relationships with strategic partners. Across strategic AI, Enterprise, Credit, Lending, and Banking partnerships, these partners help extend Plaid’s products and solutions to more businesses and consumers.Through integrations, these partners help extend Plaid’s Credit, Lending, and Banking solutions to more businesses...
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