Backed by Index, Kleiner Perkins and NEA.
About the role
Lead onboarding positioning and messaging across products, ensuring a unified narrative. Identify and validate product-market fit through customer insight, data, and experimentation. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 5+ years in Product Marketing, preferably in fintech or b2b technology
- Proven track record influencing Product and cross-functional stakeholders
- Strong analytical rigor – comfort using funnel metrics to drive strategy
- Please review our Candidate Privacy Notice here
More about this role
We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Seattle, Washington D.C., Raleigh, London, and Amsterdam.
At Plaid, Product Marketing plays a pivotal role across the entire product lifecycle—from shaping product strategies and defining target audiences, to ensuring successful product launches and market adoption. We collaborate closely with Product and Marketing teams, driving go-to-market strategies from defining product-market fit to creating compelling messaging, influencing product direction and...
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