Backed by Index, Kleiner Perkins and NEA.
About the role
Craft clear, compelling positioning and messaging highlighting the unique value of Plaid’s solutions Conduct ongoing competitive analysis and research to inform product positioning, identify new opportunities, and ensure Plaid maintains a clear competitive advantage.
What they're looking for
- 6+ years of experience with 3+ years in product marketing or other strategic GTM role at a B2B software company
- Thoughtful, strategic thinker with a bias for action, comfortable operating in a fast-moving environment with a high degree of ambiguity
- Outstanding written communication skills – comfortable developing marketing and sales collateral, as well articulating our strategy with internal stakeholders (e.g. business case, narrative)
- Strong presence and verbal communicator – comfortable engaging with leaders at the largest fintechs and financial institutions in the U.S
- Proven success in launching new solutions and driving market adoption
- Desire to engage deeply with cross-functional partners across Product, Marketing, and Sales
More about this role
We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Seattle, Washington D.C., Raleigh, London, and Amsterdam.
At Plaid, Product Marketing plays a pivotal role across the entire product lifecycle—from shaping product strategies and defining target audiences, to ensuring successful product launches and market adoption. We collaborate closely with Product, Sales, and Marketing teams, creating compelling narratives, influencing product direction based on customer feedback, and driving go-to-market...
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