Playbook accelerates career growth for women through expert-led Masterclasses and an engaged community that enables women to keep learning and leading. Backed by 500 Global.
About the role
Social media is the highest-leverage item we can do behind our top talent. We need a Social Media Lead who lives and breathes organic content strategy, knows every algorithm update the day it drops, and can build repeatable, creator-specific playbooks that actually move the needle on social media growth and monetary growth for our top talent.
What they're looking for
- You have a genuine obsession with social media — you track algo changes like a hawk and know what's working before it goes mainstream
- You've developed content strategy for creators, brands, or talent at scale
- You can distill complex strategy into simple, actionable templates that a creator can execute without a second question
- You understand the organic-to-paid funnel and can think across both
- Bonus: you're AI-savvy and excited about building tools that scale this work
- Comfortable working across fitness, wellness, and lifestyle verticals
More about this role
Social media is the highest-leverage item we can do behind our top talent.
We need a Social Media Lead who lives and breathes organic content strategy, knows every algorithm update the day it drops, and can build repeatable, creator-specific playbooks that actually move the needle on social media growth and monetary growth for our top talent.
Develop bespoke social strategies for top-tier Playbook talent
Research viral trends, algorithm changes, and new platform features across Instagram and TikTok
Track and analyze performance of our top talent weekly
Run weekly viral content analysis and distribute insights to the team
Publish a recurring newsletter on social trends relevant to our creator verticals
May do community calls / webinars
Feedback and support for paid ad creative
Support with curriculum and creator training
Build launch marketing kits: do-exactly-this templates, post formats, captions, timing — no guesswork
Build challenge marketing kits in the same format
Break down posting perfection for each key vertical: Fitness, Yoga, CrossFit, Moms & Dads, etc.
Develop mastery of what to post for lead generation vs. conversion — and teach it
Cover ad creative strategy, since...
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